Why Bike?

Your Health Benefits:

Biking to work will make you happier, more trusting of your fellow humans and is less dangerous than driving to your overall mortality.

“… riding to work was nine times as beneficial than the risks posed by accidents or air pollution.”
http://gizmodo.com/the-best-ways-to-get-to-work-according-to-science-1733796033

Local Business Benefits:

Shoppers who arrive at stores by car actually spend LESS than those who arrive by bike.  An annotated, chart-filled review of 12 studies from around the world.

http://www.citylab.com/cityfixer/2015/03/the-complete-business-case-for-converting-street-parking-into-bike-lanes/387595/